Azel

We design and build
digital experiences

An independent web design and development studio in Seattle, building fast, considered websites for brands across the Pacific Northwest and beyond.

Seattle, WA — Taking on new projects

Selected Work

Websites, brands and digital products — each one designed and built from the ground up in Seattle.

Services

Five disciplines, one Seattle-based team. Open a row for the detail.

  1. StrategyPositioning, growth planning and a roadmap tied to revenue.

    Before anything is designed, we map how your website will make money — who it’s for, what they need to believe, and the actions that matter: enquiries, bookings, sales. You leave with a clear sitemap, a content plan and conversion goals that are measured from launch day.

    • Audience & competitor research
    • Conversion & funnel planning
    • Sitemap & content strategy
    • KPIs & analytics setup (GA4)
  2. Brand & DesignIdentity, UX/UI and visual systems.

    A brand people remember, carried consistently across every screen. We create the logo, type and colour system, then design the interface in Figma as a reusable component library — so every page you add later still looks unmistakably yours.

    • Logo & visual identity
    • UX research & wireframes
    • UI design in Figma
    • Design systems & brand guidelines
  3. DevelopmentFast, secure websites, stores and web apps.

    Engineered with modern frameworks — Astro, React and Next.js — chosen to fit the project, not the trend. Content lives in a headless CMS your team can update without a developer, with secure Stripe payments and integrations for the tools you already run on.

    • Astro, React & Next.js
    • Headless CMS (Sanity, Contentful)
    • E-commerce & Stripe payments
    • APIs & third-party integrations
  4. Creative DevelopmentMotion, WebGL and interactive experiences.

    The details that make a site feel premium: custom WebGL shaders, scroll-driven motion and micro-interactions — like the live animation at the top of this page. Every effect is tuned to run smoothly and falls back gracefully on low-power devices and for visitors who prefer reduced motion.

    • WebGL & GLSL shaders
    • Scroll & page-transition motion
    • Micro-interactions
    • 3D & interactive prototypes
  5. Performance & GrowthSpeed, SEO and conversion optimisation.

    Faster sites rank higher and sell more. We target 90+ Lighthouse scores and passing Core Web Vitals, build in technical SEO and WCAG 2.2 accessibility from the start, then use analytics and A/B testing to keep lifting conversion after launch.

    • Core Web Vitals & Lighthouse
    • Technical & local SEO
    • WCAG 2.2 accessibility
    • Analytics, A/B testing & CRO

Approach

A clear process, kept deliberately simple, so the work gets the attention.

  1. Discover

    Understand the problem, the people and the context around it.

  2. Define

    Find the opportunity and agree on what success looks like.

  3. Design

    Develop the visual and interaction direction.

  4. Build

    Engineer the experience with care for every detail.

  5. Refine

    Test, optimise and improve after launch.

About the studio

Digital experiences built with clarity, intention and craft.

Azel Studio is a Seattle web design and development studio founded by developer Alek Zeledon. Our senior developers have more than ten years of experience building websites with JavaScript, React and Astro — the modern tools behind sites that load fast, show up well on Google and stay easy to update as your business grows.

We also design how your site looks and feels to use, and bring it to life with motion and 3D, crafted in Blender and built for the browser with Three.js and GLSL. Local businesses, startups, creatives and established teams all get the same thing: you work directly with the people building your site, from first idea to launch.

Let’s work together

Have something
worth building?

Get in touch

or write to hello@azel.studioBased in Seattle, WA — working with clients everywhere.